ILLINOIS LOTTERY

Brand affinity was in the gutter when we took over. So we decided: no more get rich quick jokes, just a healthy dose of fun and optimism. Because with the Lottery – Anything’s Possible. 

Brand affinity and sales have jumped dramatically.
The Illinois Lottery recently experienced its’ two best years ever.

And we’re getting millennials interested in the lottery. Thanks in part to our
Jackpot News Anchor, Gil Mitchell, played by Conan’s sidekick, Andy Richter.

 

THE LUCK PLAN  |  GET COVERED ILLINOIS

Used cars and mattresses may be tough to sell. But selling health insurance to young people is about as tough as it gets. We found a smart way in, and thanks to a little LUCK™, the campaign really took off.

Millennials spent an average of nearly two minutes (an eternity for them) on our mock insurance
microsite and went on to sign up for healthcare in record numbers.

 

NORTHERN TRUST

Northern Trust is a revered, 120 year old institution.
Our task is to keep them from appearing anything but stodgy.

 

ADLER PLANETARIUM

A museum about space. How can that not be awesome? It is.
In fact, everything about space is freaking awesome.

LAUNCH SITE >

LAUNCH SITE >

 

WALGREENS

We repositioned a place to buy medicine to a place to proactively stay well.
And brand health soared.

 
 
 

GREATER CHICAGO FOOD DEPOSITORY

Many public schools throughout Illinois were given federal funds for free school breakfasts.
But the parents didn’t know they needed to speak up and request them for their children.
It was time to Rise and Shine, Illinois.

 

CORNER BAKERY CAFE

Why put six meaty strips of bacon on a BLT? Why create rich, vanilla maple
syrup from scratch? Because that’s what makes people crave Corner Bakery Cafe.
We helped them uncover and promote their scrumptious specifics.

We began with a new tagline and a new approach to brand photography.
Tighter, more luscious. Less “that looks good”, more "Must. Have. Now".

 
 

100 CLUB

First responders protect all of us. But who protects the families of the first responders
when tragedy strikes? The 100 Club does. And that’s why we’re honored to work with them.

 

DPC FILMS

Three reasons we formed our own in-house production team:
content, content, content. 

PRESENCE HEALTH

The second largest healthcare network in the state – and arguably the most caring – and yet 80% of the public doesn’t know who you are? We turned Presence Health’s name into an adjective synonymous with compassion.

QUAKER OATS

Consumers weren’t seeing the difference between regular oatmeal and Quaker’s higher-end Real Medleys.
A little research and a lot of oatmeal revealed a tasty insight: Real Medleys are good enough to hide.
Um yeah, we can work with that.