Successful Marketing to Millennials
Mintel Praises Campaign by Downtown Partners in Recent Report.
Downtown Partners was honored to be featured in a recent Mintel report entitled “Marketing to Millennials.” In its February 2015 report, Mintel, the world’s leading market intelligence agency, discussed four highly effective campaigns aimed at Millennials. The brands? Coke, Taco Bell, HBO, and Get Covered Illinois’s “Luck Plan” created by Downtown Partners. Download the report to read the excerpt. And let’s talk Millennials when you have time.