DPC unveils the Luck Plan. You’ll be okay. Probably.
In an effort to get millennials thinking and talking about healthcare coverage (because you know it’s tops on their list), we decided to flip the script and create a fictional healthcare plan that perfectly suits their current mindset – The Luck Plan. No doctors, no coverage, no healthcare of any kind. The Luck Plan runs entirely on luck! The fully integrated campaign from Get Covered Illinois features print, out of home, digital, social and a hilarious microsite found at luckplan.com. Just cross your fingers and hope for the best!