Fewer Layers Means Better Creative.

Fewer Layers Means Better Creative.

Don’t get me wrong; there are benefits to layers. Living in Chicago, layers of clothing help prevent hypothermia during our frigid winters, and help us somewhat prepare for the 50-degree daily temperature swings of our volatile springs. Layers are a good thing in almost every type of dessert; and in some rural areas, a great haircut is measured by the number and quality of layers. But in advertising, layers do nothing but inhibit what should be a very 

Listen First. And Second.

Listen First. And Second.

We’re not so different, agencies and clients. We each have deadlines, bosses to please, and reputations at stake. We both want success, but would like to see our friends and loved ones with some regularity. We both appreciate a challenge, but aren’t looking for a fight. So why is it so painfully difficult at times to create great, impactful work together?

Everything you need to know about Millennial Marketing. Sort of.

Everything you need to know about Millennial Marketing.  Sort of.

Our agency has had some success of late inspiring action amongst the millennial market. Why, we even helped 70,000 of these elusive, highly coveted youngsters in Illinois do something previously thought impossible: sign up for healthcare coverage. So what’s the secret? What are the ingredients for the perfect media mix? Twitter or Instagram? And do I have to understand Snapchat? 

DPC unveils the Luck Plan. You’ll be okay. Probably.

DPC unveils the Luck Plan.  You’ll be okay. Probably.

In an effort to get millennials thinking and talking about healthcare coverage (because you know it’s tops on their list), we decided to flip the script and create a fictional healthcare plan that perfectly suits their current mindset – The Luck Plan. No doctors, no coverage, no healthcare of any kind. The Luck Plan runs entirely on luck! The fully integrated campaign from Get Covered Illinois features print, out of home, digital, social and a hilarious microsite found at luckplan.com. Just cross your fingers and hope for the best!