If you’re in marketing, you’ve certainly heard the drumbeat lately: No more AORs! Down with retainers! More transparency! We at Downtown Partners could not agree more. You see, this new way of working that everyone seems to be calling for is the way we’ve been working since our founding 11 years ago.
Never forget what comes first.
The advertising industry just loves to congratulate itself. Outside of Hollywood, you won’t find an industry more uber-focused on winning awards and attending award shows than the ad world. At Downtown Partners, we like recognition as much as the next agency, but we’ve always believed that if you do great work on behalf of your clients,
We’re proud to announce that DPC’s Luck Plan campaign for Get Covered Illinois won the Grand Global
award—the top prize given at the 2015 Global Awards ceremony in New York. The Global Awards are the world’s most coveted healthcare and wellness advertising awards.
Adler Planetarium has topped 500,000 annual visitors for the first time since 1993, the lakefront space museum crowed in a news release Tuesday.
Running about 22 percent ahead of 2014 in attendance, the Adler achieved the half-million mark Nov. 30, with a month left in the year, including the busy Christmas vacation week.
Downtown Partners was honored to be featured in a recent Mintel report entitled “Marketing to Millennials.” In its February 2015 report, Mintel, the world’s leading market intelligence agency, discussed four highly effective campaigns aimed at Millennials. The brands? Coke, Taco Bell, HBO, and Get Covered Illinois’s “Luck Plan” created by Downtown
Does having great creative really matter anymore? Or — do we all believe that as long as your SEO is properly O’d and your mobile is accurately geo–fenced – the creative message doesn’t really make a difference? You might think ad agency folks would be the first ones to tell you
Don’t get me wrong; there are benefits to layers. Living in Chicago, layers of clothing help prevent hypothermia during our frigid winters, and help us somewhat prepare for the 50-degree daily temperature swings of our volatile springs. Layers are a good thing in almost every type of dessert; and in some rural areas, a great haircut is measured by the number and quality of layers. But in advertising, layers do nothing but inhibit what should be a very
We’re not so different, agencies and clients. We each have deadlines, bosses to please, and reputations at stake. We both want success, but would like to see our friends and loved ones with some regularity. We both appreciate a challenge, but aren’t looking for a fight. So why is it so painfully difficult at times to create great, impactful work together?
Our agency has had some success of late inspiring action amongst the millennial market. Why, we even helped 70,000 of these elusive, highly coveted youngsters in Illinois do something previously thought impossible: sign up for healthcare coverage. So what’s the secret? What are the ingredients for the perfect media mix? Twitter or Instagram? And do I have to understand Snapchat?
The holidays are one of the most important times of the year for the Greater Chicago Food Depository, which has as its goal ensuring that local residents do not have to experience the hardships of going hungry.
CHICAGO, IL (October 2, 2014) – Advertising Age, in partnership with Modern Healthcare, has announced that the Illinois Health Insurance Marketplace and Downtown Partners Chicago were awarded Best Integrated Campaign of the Year for “Get Covered Illinois” as part of its Healthcare Marketing Impact Awards.
We are proud to announce our appointment as agency of record for Corner Bakery Cafe, home to the tasty Panini. Our new tagline, “Let’s Meet at the Corner,” kicks off nationwide to encourage guests to reconnect over food.
The Environmental Law and Policy Center (ELPC) tirelessly advocates for stronger environmental regulations throughout the Midwest. The least we can do is advocate on their behalf. Over the last several years we’ve created highly awarded campaigns through our partnership with ELPC.