THE LUCK PLAN  |  GET COVERED ILLINOIS

Used cars and mattresses may be tough to sell. But selling health insurance to young people is about as tough as it gets. We found a smart way in, and thanks to a little LUCK™, the campaign really took off.

Millennials spent an average of nearly two minutes (an eternity for them) on our mock insurance
microsite and went on to sign up for healthcare in record numbers.