Caroline Chen
social/digital director

Caroline has served in hybrid roles throughout her career as a creative in digital agencies, tackling copywriting, art direction, strategy and community management in emerging areas of social, mobile and gaming. 

Among her accomplishments are developing the world’s first Twitter-fueled race for Mercedes-Benz and the Super Bowl and creating the first recipe personalizer app on Facebook for General Mills. She also spent some time in the start-up world providing creative direction and social strategy for clients like Google, Twitter and P&G. Outside of digital spaces she still talks in abbrevs.


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